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Question 1:

Which type of data refers to descriptive information and characteristics that cannot be measured numerically?

A) Qualitative data
B) Quantitative data
C) Primary data
D) Secondary data

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Explanation: The correct answer is A) Qualitative data. Qualitative data refers to descriptive information and characteristics that cannot be measured numerically. It includes data such as observations, interviews, narratives, and open-ended responses. Qualitative data provides insights into people's experiences, opinions, attitudes, and behaviors.

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Question 2:

Which type of data is numerical and can be measured or counted?

A) Qualitative data
B) Quantitative data
C) Primary data
D) Secondary data

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Explanation: The correct answer is B) Quantitative data. Quantitative data is numerical and can be measured or counted. It includes data such as numerical observations, measurements, survey responses with rating scales, and statistical data. Quantitative data enables statistical analysis and provides objective information.

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Question 3:

Which of the following is an example of qualitative data?

A) Number of hours slept per night
B) Weight of a person
C) Gender of participants
D) Responses to open-ended questions

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Explanation: The correct answer is D) Responses to open-ended questions. Responses to open-ended questions are an example of qualitative data. They provide descriptive information and insights that cannot be measured numerically. Qualitative data captures the richness and complexity of participants' thoughts, feelings, and experiences.

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Question 4:

Which of the following is an example of quantitative data?

A) Observations of behavior in a natural setting
B) Ratings on a Likert scale
C) Interview transcripts
D) Field notes from an ethnographic study

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Explanation: The correct answer is B) Ratings on a Likert scale. Ratings on a Likert scale are an example of quantitative data. Likert scales provide a numerical measurement of participants' attitudes, opinions, or agreement levels. Quantitative data enables statistical analysis and allows for the comparison and generalization of findings.

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Question 5:

Which type of data is collected directly from original sources by the researcher?

A) Qualitative data
B) Quantitative data
C) Primary data
D) Secondary data

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Explanation: The correct answer is C) Primary data. Primary data refers to data collected directly from original sources by the researcher. It involves firsthand data collection through methods such as surveys, interviews, observations, or experiments. Primary data provides researchers with control over the data collection process and ensures relevance and specificity to the research objectives.